Saturday, July 21, 2018

Aeroexpress offers XXL advertising in terminals

Last week, Aeroexpress announced that it has begun selling extra large advertising space on the glass windows of its terminal at Sheremetyevo airport.

The extra large window spaces are visible from both outside the train station and by the platform where passengers wait to board their trains.

"The area of advertising surface [amounts to] more than [7,000 feet]," Aeroexpress Commercial Director Rustom Akiniyazov said. "This is perhaps the biggest advertising surface not only in Sheremetyevo, but in all airports of the Moscow aviation hub. Besides, this kind of hybrid indoor-and-outdoor-formats that, along with a huge area of the design, a significant competitive advantage. [To] not pay attention to the advertising medium is simply impossible."

MasterCard and Subaru have recently installed large window advertisements at Aeroexpress' Sheremetyevo terminal.