Rostelecom promotion offers winners tickets to Justin Timberlake concert
The promotional program is presented through the MCM youth music channel. Over the weekend, three geographical quiz questions were presented on the iTV home screen. Users who answered the questions correctly were entered to receive one of five pairs of tickets to Timberlake's concert. Select runners-up will receive MCM-branded headphones.
This year marks MCM's 10th anniversary. Targeted at music enthusiasts ages 15-25, the majority of MCM's programming consists of popular music, while a third is dedicated to modern French music.
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