Saturday, June 23, 2018

USUE students win third place in New Look social ad campaign

A group of advertising students at Ural State University recently took third place in the fourth all-Russian New Look marketing competition for their entry, "Healthy Lifestyle."

"Healthy Lifestyle" is a photo poster of a young man and woman enjoying smoking and drinking while their shadows in the background depict the dangers of toxic substances.

The student designers were given their awards at a ceremony at the State Duma of the Federal Assembly. The ceremony began with remarks from Duma Deputy Chairman Sergei Zheleznyak who praised the contest's participants for using their talents to address current social issues.

"Healthy Lifestyle" will be briefly featured in Moscow's Pushkin Museum, along with the first and second place submissions.

The next competition will begin accepting submissions in February.