Saturday, September 22, 2018

Yekaterinburg bid to host 2020 Expo contributes to rise in publicity for city

Russian Federation spokesperson Arkady Chernetsky announced on Tuesday that the city of Yekaterinburg received an unprecedented boost in awareness during its bid to host World Expo 2020.

"The promotion of Yekaterinburg that took place could happen under no circumstances whatsoever," Chernetsky, a former mayor of Yekaterinburg, said, according to Ural Business Consulting. "The city became dramatically better known in terms of activating business ties and promising commercial contacts."

Chernetsky further noted that Yekaterinburg received substantial increases in international visitation over the two years it was publicly competing for hosting rights, adding that the publicity could yield economic benefits for the city. He said Yekaterinburg lost the bid for both economic and geopolitical reasons, compounded by a lack of cooperation from several state ministries.