Friday, November 24, 2017

Coca-Cola Hellenic partners with UNESCO to launch campaign to solve Volga River pollution

Russia's Coca-Cola Hellenic recently partnered with UNESCO's Moscow office to implement Living Volga, an environmental campaign aimed at solving pollution issues in the Volga River ecosystem.

The Living Volga project was launched in May at simultaneous events held in Nizhny Novgorod, Kazan, Yaroslavl, Saratov, Volga, Volgograd and Samara. During the launch, approximately 2,500 volunteers helped to clean up trash on the Volga.

In the time following the launch event, Living Volga's volunteers have conducted educational events regarding water conservation and have provided schoolchildren with hands-on learning opportunities on pollution and the importance of the Volga ecosystem.

For its efforts, Living Volga received a nomination for this year's National Environmental Award "ERAEKO" for its efforts in restoring contaminated sites.

In the near future, Living Volga will use its partnership with Coca-Cola to continue educational programs in Russian public schools.