DKNY pushes into Russia, Yekaterinburg
DKNY has already established three stores in Moscow since October, located at the department store Gum and the Metropolis and Seasons malls, DesignerzCentral.com reports.
Additionally, DKNY has set up similar stores at the Europa Mall in Yekaterinburg, Nevsky Prospect in St. Petersburg and Astor Plaza in Rostov-on-Don.
Plans are already underway for three additional DKNY boutiques before the end of 2012, and over the next five years 20 more are planned, according to DesignerzCentral.com.
"We see Russia as one of the key markets in our BRIC's development strategy, which already has us rapidly growing in China and India," Mark Weber, the chairman and chief executive officer of DKI and CEO of LVMH U.S., said, according to DesignerzCentral.com. "We have had a strong and focused business in Russia for some time; however, partnering with JamilCo will boost our growth in this market, as it will position us in key cities with an aggressive freestanding store rollout over the coming years."
To help cement its commitment to the Russian market, DKNY restaged its fall runway show at Moscow's Chocolate Factory on April 5, which included appearances by DKNY president Mary Wang and brand ambassador Ashley Greene, as well as a performance for 1,000 guests by Estelle.
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