Thursday, March 22, 2018

JELC and PJB Brands look to expand to Yekaterinburg

JELC and Greek licensing firm PJB Brands are partnering to begin a new venture intended for the Russian market.

Brand Extensions Russia JJP will set up local representation in Moscow and will then assess the cities of St. Petersburg and Yekaterinburg, reports.

According to Janet Woodward, JELC's director, the company is bringing more than 60 years of licensing experience to Russia, which she considers one of the world's most exciting markets.

"At the moment we're finalizing the portfolio which Brand Extensions will be representing, but we also see potential for representing local brands," Woodward said, reports. "We want to mirror the eclectic nature of the portfolios that both PJB and JELC are successfully working with in other territories."

PJB's Paul Berrington said that both companies wanted to not just build their respective businesses, but also wanted to help build the business of licensing in Russia.

"This exciting new venture is, as Janet says, an ideal way to do just that. The timing is right, the market is ready and Brand Extensions has a lot to offer," Berrington said, according to