Saturday, June 23, 2018

Aventica Lab ranks UBRD first in online loan sales processing

A recent study ranked Russia’s Ural Bank for Reconstruction and Development (UBRD) in first place for its effectiveness in processing sales of online loans.

Aventica Lab, well known for its expertise in analyzing the interactions between large companies and their customers, conducted the study.

Aventica measured reviews about customer experiences. The analysts studied how  Russian companies organized their processes for selling loans online. They dissected the process of 30 of the largest lending banks in Russia by creating mock customers to experience an online loan from all 30 banks.

The banks were required to adequately meet Aventica’s list of 87 criteria. The six different categories included the form of a loan application, technology, design, the landing-page form, the functional processes, the interactive mediums and the level of ease to complete applications on cell phones.

The top score of 55.63 went to UBRD, mainly due to high scores on usability, security and easy application process.

UBRD was among the top two banks for the ease of its application process and process and among the top three banks for its landing-page quality.

This score shows that customers feel comfortable with the technology, services, and process of UBRD’s online loans.

In the last study, UBRD ranked fourth overall.

Organizations in this Story

Ural Bank of Reconstruction and Development

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