Wednesday, March 29, 2017

Coca-Cola HBC Eurasia posts decline in sales during second quarter

Earlier this month, Coca-Cola Hellenic Bottling Company (HBC) Eurasia announced its operating results for the second quarter of the year, noting a slight decrease in sales over the second quarter of 2013.

Despite the sales decrease, the company posted 6.4 percent growth in the second quarter of this year. In the first half of 2014, the company increased its market share of non-alcoholic beverages both monetarily and in terms of quantities shipped.

The company's increase in market share of non-alcoholic beverages comes even as overall consumer spending on carbonated beverages fell during the first half of 2014, compared to the previous year. Company analysts have noted that consumers are purchasing less soda than in the previous year, opting instead for non-carbonated soft drinks such as juice.

As a result, Coca-Cola HBC Eurasia's soft drink sales fell four percent, with sales of Coca-Cola alone down five percent over the previous year. Fanta, a Coca-Cola HBC Eurasia-owned company, was the only brand to see an increase in sales this year due to a successful marketing campaign surrounding the release of a new flavor, according to the company.

Meanwhile, the company's sales in the iced tea segment are slower-growing than last year, though they are increasing.