Wednesday, August 23, 2017

UrFU branding, advertising head wins DUDA marketing contest

Natalia Nevezhina, the head of Ural Federal University's department of advertising and branding, was recently declared the winner of the DUDA marketing competition.

The competition, organized by the university's Higher School of Economics and portal66.ru, called for participants to create an original design on a current social event. Nevezhina's project was entitled "Thou shalt not covet, and do it"--an exploration of happiness.

"For me, this contest became a kind of brain exercise," Nevezhina said. "Very pleased that my work has attracted so much attention."

Nevezhina was declared the winner after receiving the most online votes among the 39 projects submitted to the competition.