Bashneft to update and rebrand filling stations
Approximately half of the company's retail network will undergo changes, with 243 of the company's 488 filling stations receiving updates, EnergyLand.info reports.
"A new corporate standard means not only a uniform approach to the design of filling stations, but also improving service quality and providing additional services," JSOC Bashneft's Vice President for Retail Sales Dmitry Panyukov said, according to EnergyLand.info. "Rebranding of filling stations will increase customer loyalty to the 'Bashneft' trademark in all operating regions and, as a result, will boost the sales of petroleum products to consumers."
In 2013, 98 filling stations will be updated as part of the rebranding program, including upgrades of stations in Bashkortostan, Udmurtia, the Sverdlovsk Region, the Orenburg Region and the Kurgan Region. A total of 81 filling stations will be rebranded, while 17 will be completely renovated.
Three automatic filling stations will be constructed in the Sverdlovsk Region this year. In the Republic of Bashkortostan, 49 filling stations at the Bashneft-Bashkirnefteprodukt Branch will be upgraded, 43 will be rebranded and six filling stations will be completely renovated, according to EnergyLand.info.
Bashneft's board of directors approved the external design of filling stations and the rebranding schedule in February 2012. The corporate standards were developed last year, at which point contractors were selected. Rebranding began at the end of 2012, with the first station meeting the new design standards opened in December on Babushkina St. in Ufa.
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