Yekaterinburg advertising market rises by 15 percent
The figure is the same as figures for Russia on average, though Deltaplan says there are different driving forces behind the trends in Yekaterinburg, according to Ural Business Consulting.
Data provided by TNS and Adinpress indicates that accounts spent $97.2 million on ads in the first half of 2012, accounting for commercial breaks on TV, local radio stations, local and national press, and outdoor advertising. The figure doesn't account for discounts offered by media to their accounts or the online ads segment.
TV ad market turnover amounted to $42.6 million, a 17 percent increase from a year earlier. Radio ads saw an increase of five percent from a year earlier, rising to $50 million. A total of $32.3 million was spent on print ads, a seven percent increase, and $17.2 million was spent on outdoor advertising, a 26 percent increase, Ural Business Consulting reports.
Deltaplan Advertising Group said that the data only looks credible for the TV and print press segments. Local TV ads retained their leading position in terms of volume and dynamics, which differed from the nation-wide trend in TV advertising.
Market players estimate the actual growth in Yekaterinburg was 15 percent for the first half of 2012 compared to the first half of 2011, Ural Business Consulting reports.
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