Ambassadors support World Expo 2020 bid
The so-called Application Ambassadors program will serve as a voluntary non-profit, whose main purpose is to disseminate the ideas and values of the World Exhibition, OblGazeta.ru reports.
This year, the World Expo ambassadors will include more than 30 Russian leaders from the arenas of art, culture, politics, business and education. The list includes president of the Sverdlovsk Oblast Union of Industrialists and Entrepreneurs Dmitry Pumpyansky, director of the Ural Branch of the National Center for Contemporary Art Alice Prudnikov, rector of the Ural Federal University Viktor Koksharov and Ural State Economic University Rector Mikhail Fedorov.
Yekaterinburg is still relatively unknown outside of Russia and the city will face a distinct challenge in convincing the other 157 countries that the Urals capital should be play host to the upcoming Expo, according to OblGazeta.ru.
World Expositions trace their history back to 1851, when London held what was marked as the first truly global exposition, titled the "Great Exhibition of the Works of Industry of All Nations". The last World Expo was held in Shanghai, China.
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