A technology company’s shoe-fitting invention recently received a Skolkovo Foundation grant for $270,000 U.S.
Shoe stores will become historic relics thanks to the Fitanny virtual shoe fitter developed by tech startup NetKutyur.
Fitanny compares the configuration of a user's foot with the kind of shoe the user wants to purchase. The program then issues a rating on how comfortable the shoe will feel.
Fitanny makes the shoe-shopping process simple. Shoe customers submit pictures of their foot from the front and side and then enter foot measurements online. Fitanny uses the information to create a 3-D model of the customer’s foot to “try on” the shoe selected by the customer.
Innovative engineers implemented mathematical algorithms to provide customers with the most accurate comfort ratings possible. The algorithm even tells customers where the shoe may pinch or squeeze the foot. Comfortable areas are highlighted in blue and green. Uncomfortable areas are colored red.
Mathematics and 3-D modeling experts created NetKuyur in 2012. The technology has already been tested with several shoe stores.
NetKutyur plans to provide Internet shoe stores and shoemakers with the Fitanny technology for their websites. NetKuyur plans to release the Fitanny for commercial use beginning in 2016.
The virtual shoe store is ideal for Internet stores but detrimental to physical shoe stores.
“If you look at the market for Internet shoe sales, it’s clear that it lags behind other segments quite significantly,” General Director of tech startup NetKutyur Vladimir Abramov said.
“To carry out the service of choosing shoes on the Internet, you need to solve several tough technical problems: build the foot model correctly; build the 3-D shoe model; and build a model for how they interact dynamically,” Abramov said.
The Skolkovo Foundation grant will fund the technology into a product easily usable for customers.