With farmers facing several issues in Russia, including poor economic conditions, the lowering value of the ruble and sanctioned limits from Western funding, URALCHEM said on Thursday that it intends to support local farmers through a number of means.
URALCHEM, one of Russia’s largest manufacturers of phosphate and nitrogen fertilizers, plans to eliminate the middleman to tighten the connection between fertilizer suppliers and farmers. The company will ship its fertilizers on a regulated, monthly basis for a price maximum that the company will not exceed.
URALCHEM also plans to improve farmers’ interactions with the company by holding business development meetings in Moscow this month. There also will be a general conference in March 2015.
Participants in URALCHEM’s December meetings include Michael Genkina, director of UCC URALCHEM; Dmitry Peucker, CEO of URALCHEM’s trade house; and Alexei Strakhov, commercial director of URALCHEM.
URALCHEM will fund farmers’ travel expenses to the meetings.
The company believe that these efforts will equalize the concerns of both farmers and their customers.
"The company expects that the implementation of these measures will support demand for fertilizers in the domestic market and keep the volume of supply at current levels," Alexei Strakhov, the commercial director for URALCHEM, said.