The Ural Bank for Reconstruction and Development (UBRD) is among the top five popular banks due to its outreach and openness, Frank Research Group and jagajam.com said.
Analysts from the website said that their utilization of social networks and online communities were pragmatic and effective. They based their assessment by looking at qualitative data and compared different banking communities. They highlighted the positives from the bank's social presence, among them giving clear information on services, news and events and educational material on banking technology. Also the use of feedback from users allowed the space to be a good source of information for patrons, potential clients and bank officials.
Frank Research Group looked at the quantitative side, noting the number of subscribers to the bank's various social networking site accounts, including VKontakte, where they are ranked at No. 2. Their pages on Facebook, Youtube and Twitter also received high rankings and traffic.